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Webinar Overview

Distracted/Drowsy Driving – Mitigating a Killer

Whether from smart phones used in conversation or texting to drowsiness brought on by too many hours behind the wheel, inattentive drivers continue to kill at too high a rate. This webinar will discuss one of the scourges of driving: the distracted and/or drowsy driver.
We will begin with the science of distraction: what goes on in the brain of a driver using smart phone to text while driving? How does a driver texting compare to a drink-driver? Then we will look at engineered mitigation including edge-line rumble strips for permanent applications and portable, temporary rumble strips used in advance of road works. Finally, we will analyze case studies of media campaigns to educate the distracted driver.

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Paul Atchley, Ph.D.
Professor of Psychology
University of Kansas

Dr. Atchley has been conducting research and teaching about cognitive factors related to driving for over 20 years. He is currently on faculty at the University of Kansas. Dr. Atchley received his Ph.D. from the University of California, Riverside in 1996 and completed postdoctoral training at the Beckman Institute at the University of Illinois in 1998.

Dr. Atchley has published numerous peer-reviewed articles and chapters on issues of vision and attention including their relationship to driving. He has also received awards for his research, teaching service, and student advising. Dr. Atchley’s work has been highlighted by national and international press such as the BBC, NPR, Rock Center, “Katie” with Katie Couric, Time and the New York Times. He is part of efforts at all levels to reduce distracted driving.

Dr. Atchley works with groups including the National Safety Council, LifeSavers, FocusDriven and We Save Lives to provide clear, compelling and consistently well-received talks about the science of distracted driving. In addition to his work on distracted driving, Dr. Atchley works and is available to speak on the cognitive costs of technology immersion.

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Karen Bowman
Director, Drop It And Drive™ Program, Traffic Injury Research Foundation

An international public speaker on road safety, Karen has worked in both public and private sectors in British Columbia and Ontario during the past 25 years, successfully managing her own small business for more than a decade. Karen combined her background in business administration and consulting, project management, marketing and communications with personal experiences to develop several successful road safety education programs offered through the DIAD program. She has developed an effective program delivery method to achieve behavioural change through imparting knowledge, science and practical, usable tools in a highly efficient and engaging manner. DIAD programs are well-known across multiple sectors and industries for their current content, community and workplace expertise, and practical implementation strategies to address distraction-related workplace risks from an occupational health and safety perspective.  Since 2010, the Drop It And Drive™ Program has presented to more than 55,000 youth and workers across Canada and the U.S. Karen actively tracks new knowledge and initiatives related to distracted driving through her network of contacts across several countries.

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Tim Cox
Cox Transportation Safety, LLC

Industry Work History

• Cataphote Inc. – 1979 to 2003
• Plastic Safety Services – 2003 to 2014
• Cox Transportation Safety LLC – Present

Industry Affiliations

• National Committee on Uniform Traffic Control Devices – Secretary of Temporary Traffic Control Technical Committee
• Transportation Research Board
  • AHB55 Work Zone Traffic Control – Friend
  • AHB50 Traffic Control Devices – Member
• American Traffic Safety Services Association – committee member
• American Traffic Safety Services Foundation – board member
• American Public Works Association – member
• International Road Federation – member
• American Road & Transportation Builders Association – board member

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